2025
NEUTRALE
Minimalist, eco-friendly apparel for the conscious consumer—marrying style with sustainability.
Sustainable Fashion
Eco-friendly Marketing
Overview
Elevating Eco-Friendly Apparel in a Fast-Fashion Landscape
Elevating Eco-Friendly Apparel in a Fast-Fashion Landscape
MerchantMind AI partnered with NEUTRALE to scale its digital presence—combining AI-powered audience segmentation, content-driven campaigns, influencer partnerships, and an optimized e-commerce experience. Over a 12-month engagement, this unified strategy generated a 4.2× ROAS and $840 000 in revenue from a $200 000 ad spend, achieved 8 400 conversions at a $100 average order value, lifted conversion rate by 35% (to 2.5%), and cut CPA by 50% (to $23.81).
Challenge
Educating & Converting Conscious Consumers
The Challenge
NEUTRALE, an up-and-coming sustainable fashion brand, sought to expand its online presence and sales while maintaining its commitment to eco-friendly practices. The company faced several challenges:
A crowded market with numerous fast-fashion competitors
High customer acquisition costs limiting profitability
The need to educate consumers about sustainable fashion
Balancing growth with their eco-friendly ethos
"We needed a partner who could help us reach more conscious consumers while keeping our marketing efforts as sustainable as our products," said Nacho Aragón, NEUTRALE's Marketing Director.
Solution
Content-Led Strategy & AI Orchestration
Our Approach
We developed a comprehensive digital marketing strategy that aligned with NEUTRALE's values and growth objectives:
Targeted Audience Segmentation: We identified and focused on environmentally conscious consumers interested in sustainable fashion.
Content-Driven Campaigns: We created educational content about sustainable fashion practices and NEUTRALE's eco-friendly manufacturing processes.
Influencer Partnerships: We collaborated with eco-conscious influencers to amplify NEUTRALE's message and reach.
Optimized E-commerce Experience: We refined the website to highlight NEUTRALE's sustainability efforts and streamline the purchasing process.
The Journey
Months 1-3: Establishing a Baseline
Focused on audience research and content creation
Tested various ad creatives and messages
Baseline metrics:
ROAS: 2.8X
Conversion Rate: 1.85%
Cost Per Acquisition (CPA): $47.62
Months 4-8: Refining and Scaling
Optimized ad campaigns based on initial data
Expanded influencer partnerships
Implemented retargeting strategies
Key metrics after 8 months:
ROAS: 3.5X
Conversion Rate: 2.2%
CPA: $35.71
Months 9-12: Maximizing Efficiency
Focused on high-performing channels and audiences
Introduced a loyalty program to encourage repeat purchases
Optimized for mobile users
Final metrics:
ROAS: 4.2X
Conversion Rate: 2.5% (35% increase)
CPA: $23.81 (50% reduction)
Results
4.2× ROAS & 50% Lower CPA
The Results
After 12 months, NEUTRALE achieved significant growth:
ROAS: 4.2X, generating $840,000 in revenue from $200,000 ad spend
8,400 conversions with an average order value of $100
Conversion rate increased by 35%, reaching 2.5%
Cost per acquisition dropped by 50%, from $47.62 to $23.81
Client Testimonial
"This partnership has been transformative for NEUTRALE. We've not only grown our customer base but also educated more people about sustainable fashion. The team's data-driven approach allowed us to scale efficiently while staying true to our eco-friendly mission," said Nacho Aragón, Marketing Director at NEUTRALE.
Key Takeaways
Education is key: Informative content about sustainable practices helped convert eco-conscious consumers.
Authenticity matters: Partnerships with aligned influencers boosted credibility and reach.
Efficiency enables sustainability: By reducing acquisition costs, NEUTRALE could invest more in eco-friendly practices.
Conclusion
Our 12-month collaboration with NEUTRALE demonstrated that it's possible to achieve significant growth in the fashion industry while maintaining a commitment to sustainability. By leveraging data-driven strategies and aligning marketing efforts with brand values, NEUTRALE successfully expanded its market presence and contributed to a more sustainable fashion industry.
More Works
©2024
FAQ
01
What does a MerchantMind AI project look like?
02
How is the pricing structure?
03
Are all projects fixed-scope?
04
What kind of ROI can I expect?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit and maintain?
08
Do I need to know how to code?
2025
NEUTRALE
Minimalist, eco-friendly apparel for the conscious consumer—marrying style with sustainability.
Sustainable Fashion
Eco-friendly Marketing
Overview
Elevating Eco-Friendly Apparel in a Fast-Fashion Landscape
Elevating Eco-Friendly Apparel in a Fast-Fashion Landscape
MerchantMind AI partnered with NEUTRALE to scale its digital presence—combining AI-powered audience segmentation, content-driven campaigns, influencer partnerships, and an optimized e-commerce experience. Over a 12-month engagement, this unified strategy generated a 4.2× ROAS and $840 000 in revenue from a $200 000 ad spend, achieved 8 400 conversions at a $100 average order value, lifted conversion rate by 35% (to 2.5%), and cut CPA by 50% (to $23.81).
Challenge
Educating & Converting Conscious Consumers
The Challenge
NEUTRALE, an up-and-coming sustainable fashion brand, sought to expand its online presence and sales while maintaining its commitment to eco-friendly practices. The company faced several challenges:
A crowded market with numerous fast-fashion competitors
High customer acquisition costs limiting profitability
The need to educate consumers about sustainable fashion
Balancing growth with their eco-friendly ethos
"We needed a partner who could help us reach more conscious consumers while keeping our marketing efforts as sustainable as our products," said Nacho Aragón, NEUTRALE's Marketing Director.
Solution
Content-Led Strategy & AI Orchestration
Our Approach
We developed a comprehensive digital marketing strategy that aligned with NEUTRALE's values and growth objectives:
Targeted Audience Segmentation: We identified and focused on environmentally conscious consumers interested in sustainable fashion.
Content-Driven Campaigns: We created educational content about sustainable fashion practices and NEUTRALE's eco-friendly manufacturing processes.
Influencer Partnerships: We collaborated with eco-conscious influencers to amplify NEUTRALE's message and reach.
Optimized E-commerce Experience: We refined the website to highlight NEUTRALE's sustainability efforts and streamline the purchasing process.
The Journey
Months 1-3: Establishing a Baseline
Focused on audience research and content creation
Tested various ad creatives and messages
Baseline metrics:
ROAS: 2.8X
Conversion Rate: 1.85%
Cost Per Acquisition (CPA): $47.62
Months 4-8: Refining and Scaling
Optimized ad campaigns based on initial data
Expanded influencer partnerships
Implemented retargeting strategies
Key metrics after 8 months:
ROAS: 3.5X
Conversion Rate: 2.2%
CPA: $35.71
Months 9-12: Maximizing Efficiency
Focused on high-performing channels and audiences
Introduced a loyalty program to encourage repeat purchases
Optimized for mobile users
Final metrics:
ROAS: 4.2X
Conversion Rate: 2.5% (35% increase)
CPA: $23.81 (50% reduction)
Results
4.2× ROAS & 50% Lower CPA
The Results
After 12 months, NEUTRALE achieved significant growth:
ROAS: 4.2X, generating $840,000 in revenue from $200,000 ad spend
8,400 conversions with an average order value of $100
Conversion rate increased by 35%, reaching 2.5%
Cost per acquisition dropped by 50%, from $47.62 to $23.81
Client Testimonial
"This partnership has been transformative for NEUTRALE. We've not only grown our customer base but also educated more people about sustainable fashion. The team's data-driven approach allowed us to scale efficiently while staying true to our eco-friendly mission," said Nacho Aragón, Marketing Director at NEUTRALE.
Key Takeaways
Education is key: Informative content about sustainable practices helped convert eco-conscious consumers.
Authenticity matters: Partnerships with aligned influencers boosted credibility and reach.
Efficiency enables sustainability: By reducing acquisition costs, NEUTRALE could invest more in eco-friendly practices.
Conclusion
Our 12-month collaboration with NEUTRALE demonstrated that it's possible to achieve significant growth in the fashion industry while maintaining a commitment to sustainability. By leveraging data-driven strategies and aligning marketing efforts with brand values, NEUTRALE successfully expanded its market presence and contributed to a more sustainable fashion industry.
More Works
©2024
FAQ
01
What does a MerchantMind AI project look like?
02
How is the pricing structure?
03
Are all projects fixed-scope?
04
What kind of ROI can I expect?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit and maintain?
08
Do I need to know how to code?
2025
NEUTRALE
Minimalist, eco-friendly apparel for the conscious consumer—marrying style with sustainability.
Sustainable Fashion
Eco-friendly Marketing
Overview
Elevating Eco-Friendly Apparel in a Fast-Fashion Landscape
Elevating Eco-Friendly Apparel in a Fast-Fashion Landscape
MerchantMind AI partnered with NEUTRALE to scale its digital presence—combining AI-powered audience segmentation, content-driven campaigns, influencer partnerships, and an optimized e-commerce experience. Over a 12-month engagement, this unified strategy generated a 4.2× ROAS and $840 000 in revenue from a $200 000 ad spend, achieved 8 400 conversions at a $100 average order value, lifted conversion rate by 35% (to 2.5%), and cut CPA by 50% (to $23.81).
Challenge
Educating & Converting Conscious Consumers
The Challenge
NEUTRALE, an up-and-coming sustainable fashion brand, sought to expand its online presence and sales while maintaining its commitment to eco-friendly practices. The company faced several challenges:
A crowded market with numerous fast-fashion competitors
High customer acquisition costs limiting profitability
The need to educate consumers about sustainable fashion
Balancing growth with their eco-friendly ethos
"We needed a partner who could help us reach more conscious consumers while keeping our marketing efforts as sustainable as our products," said Nacho Aragón, NEUTRALE's Marketing Director.
Solution
Content-Led Strategy & AI Orchestration
Our Approach
We developed a comprehensive digital marketing strategy that aligned with NEUTRALE's values and growth objectives:
Targeted Audience Segmentation: We identified and focused on environmentally conscious consumers interested in sustainable fashion.
Content-Driven Campaigns: We created educational content about sustainable fashion practices and NEUTRALE's eco-friendly manufacturing processes.
Influencer Partnerships: We collaborated with eco-conscious influencers to amplify NEUTRALE's message and reach.
Optimized E-commerce Experience: We refined the website to highlight NEUTRALE's sustainability efforts and streamline the purchasing process.
The Journey
Months 1-3: Establishing a Baseline
Focused on audience research and content creation
Tested various ad creatives and messages
Baseline metrics:
ROAS: 2.8X
Conversion Rate: 1.85%
Cost Per Acquisition (CPA): $47.62
Months 4-8: Refining and Scaling
Optimized ad campaigns based on initial data
Expanded influencer partnerships
Implemented retargeting strategies
Key metrics after 8 months:
ROAS: 3.5X
Conversion Rate: 2.2%
CPA: $35.71
Months 9-12: Maximizing Efficiency
Focused on high-performing channels and audiences
Introduced a loyalty program to encourage repeat purchases
Optimized for mobile users
Final metrics:
ROAS: 4.2X
Conversion Rate: 2.5% (35% increase)
CPA: $23.81 (50% reduction)
Results
4.2× ROAS & 50% Lower CPA
The Results
After 12 months, NEUTRALE achieved significant growth:
ROAS: 4.2X, generating $840,000 in revenue from $200,000 ad spend
8,400 conversions with an average order value of $100
Conversion rate increased by 35%, reaching 2.5%
Cost per acquisition dropped by 50%, from $47.62 to $23.81
Client Testimonial
"This partnership has been transformative for NEUTRALE. We've not only grown our customer base but also educated more people about sustainable fashion. The team's data-driven approach allowed us to scale efficiently while staying true to our eco-friendly mission," said Nacho Aragón, Marketing Director at NEUTRALE.
Key Takeaways
Education is key: Informative content about sustainable practices helped convert eco-conscious consumers.
Authenticity matters: Partnerships with aligned influencers boosted credibility and reach.
Efficiency enables sustainability: By reducing acquisition costs, NEUTRALE could invest more in eco-friendly practices.
Conclusion
Our 12-month collaboration with NEUTRALE demonstrated that it's possible to achieve significant growth in the fashion industry while maintaining a commitment to sustainability. By leveraging data-driven strategies and aligning marketing efforts with brand values, NEUTRALE successfully expanded its market presence and contributed to a more sustainable fashion industry.
More Works
©2024
FAQ
What does a MerchantMind AI project look like?
How is the pricing structure?
Are all projects fixed-scope?
What kind of ROI can I expect?
How do we measure success?
What do I need to get started?
How easy is it to edit and maintain?
Do I need to know how to code?