2025
Eric Javits
Renowned luxury accessories house celebrated for sophisticated headwear, handbags, and travel pieces—where timeless craftsmanship meets modern elegance.
Luxury Accessories
Craftsmanship Highlight
Overview
Translating Artisanal Luxury into Scalable Digital Performance
Translating Artisanal Luxury into Scalable Digital Performance
MerchantMind AI teamed up with Eric Javits to bring its high-end, craftsmanship-driven products online and into the hands of discerning buyers. Over a 12-month engagement, we applied AI-powered audience segmentation, immersive storytelling, influencer partnerships, and an AR virtual try-on feature—driving 5× ROAS, $1.5 million in revenue on $300 000 spend, 7 500 conversions at $200 AOV, a 37 % lift in conversion rate (to 1.8 %), and a 53 % reduction in CPA.
Challenge
Translating In-Store Luxury to Digital Channels
The Challenge
Eric Javits, a renowned name in luxury headwear and accessories, sought to expand its digital presence and increase online sales while maintaining its reputation for quality and craftsmanship. The brand faced several challenges in this endeavor:
A niche market for high-end, designer accessories
The need to translate the in-store luxury experience to an online platform
High customer acquisition costs in the luxury segment
Educating consumers about the value and quality of Eric Javits products
Competing with fast fashion and more affordable accessory options
"We needed a partner who could help us showcase the craftsmanship and quality of our products in the digital space, reaching discerning customers who appreciate luxury accessories," said Eric Javits, Founder and Designer.
Solution
Data-Driven Segmentation & Immersive Storytelling
Our Approach
We developed a comprehensive digital strategy that emphasized the brand's heritage, quality, and unique designs:
Targeted Luxury Consumer Segmentation: We identified and focused on high-end consumers interested in designer accessories and quality craftsmanship.
Immersive Product Storytelling: We created rich, visual content that highlighted the materials, craftsmanship, and versatility of Eric Javits products.
Influencer and Celebrity Partnerships: We collaborated with fashion influencers and celebrities to showcase Eric Javits accessories in aspirational settings.
Virtual Try-On Experience: We implemented an AR feature allowing customers to virtually "try on" hats and accessories.
The Journey
Months 1-4: Establishing Digital Presence
Focused on creating a luxurious online shopping experience
Developed and tested various ad creatives and messaging
Implemented the virtual try-on feature
Baseline metrics:
ROAS: 3.2X
Conversion Rate: 1.31%
Cost Per Acquisition (CPA): $85
Months 5-8: Scaling and Refinement
Optimized ad campaigns based on initial data
Expanded influencer partnerships and celebrity collaborations
Implemented retargeting strategies focusing on high-intent customers
Key metrics after 8 months:
ROAS: 4.1X
Conversion Rate: 1.6%
CPA: $62
Months 9-12: Maximizing Luxury Appeal
Focused on storytelling around craftsmanship and materials
Introduced limited edition collections with targeted marketing
Optimized for mobile users and enhanced the virtual try-on experience
Final metrics:
ROAS: 5X
Conversion Rate: 1.8% (37% increase)
CPA: $40 (53% reduction)
Results
5× ROAS & 53 % Lower CPA
The Results
After 12 months, Eric Javits achieved significant growth in the digital space:
ROAS: 5X, generating $1,500,000 in revenue from $300,000 ad spend
7,500 conversions with an average order value of $200
Conversion rate increased by 37%, reaching 1.8%
Cost per acquisition dropped by 53%, from $85 to $40
Client Testimonial
"This partnership has transformed our approach to digital sales. We've not only expanded our customer base but also successfully translated the luxury experience of our products to the online world. The team's strategic approach allowed us to reach new customers while maintaining the exclusivity and quality associated with the Eric Javits brand," said Eric Javits, Founder and Designer.
Key Takeaways
Luxury translates online: Rich, visual storytelling can effectively convey product quality and craftsmanship in the digital space.
Virtual experiences matter: The AR try-on feature significantly improved customer confidence in online purchases.
Influencer partnerships amplify reach: Collaborations with fashion influencers and celebrities helped position the brand in aspirational contexts.
Limited editions drive conversions: Exclusive, limited-time collections created urgency and boosted sales.
Conclusion
Our 12-month collaboration with Eric Javits demonstrated that luxury accessories can thrive in the digital marketplace. By leveraging immersive storytelling, virtual try-on technology, and strategic partnerships, Eric Javits successfully expanded its digital presence while maintaining its reputation for quality and exclusivity. This case study showcases how a high-end accessories brand can achieve significant growth and efficiency in online sales through targeted digital marketing efforts, bridging the gap between traditional luxury retail and e-commerce.
More Works
©2024
FAQ
01
What does a MerchantMind AI project look like?
02
How is the pricing structure?
03
Are all projects fixed-scope?
04
What kind of ROI can I expect?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit and maintain?
08
Do I need to know how to code?
2025
Eric Javits
Renowned luxury accessories house celebrated for sophisticated headwear, handbags, and travel pieces—where timeless craftsmanship meets modern elegance.
Luxury Accessories
Craftsmanship Highlight
Overview
Translating Artisanal Luxury into Scalable Digital Performance
Translating Artisanal Luxury into Scalable Digital Performance
MerchantMind AI teamed up with Eric Javits to bring its high-end, craftsmanship-driven products online and into the hands of discerning buyers. Over a 12-month engagement, we applied AI-powered audience segmentation, immersive storytelling, influencer partnerships, and an AR virtual try-on feature—driving 5× ROAS, $1.5 million in revenue on $300 000 spend, 7 500 conversions at $200 AOV, a 37 % lift in conversion rate (to 1.8 %), and a 53 % reduction in CPA.
Challenge
Translating In-Store Luxury to Digital Channels
The Challenge
Eric Javits, a renowned name in luxury headwear and accessories, sought to expand its digital presence and increase online sales while maintaining its reputation for quality and craftsmanship. The brand faced several challenges in this endeavor:
A niche market for high-end, designer accessories
The need to translate the in-store luxury experience to an online platform
High customer acquisition costs in the luxury segment
Educating consumers about the value and quality of Eric Javits products
Competing with fast fashion and more affordable accessory options
"We needed a partner who could help us showcase the craftsmanship and quality of our products in the digital space, reaching discerning customers who appreciate luxury accessories," said Eric Javits, Founder and Designer.
Solution
Data-Driven Segmentation & Immersive Storytelling
Our Approach
We developed a comprehensive digital strategy that emphasized the brand's heritage, quality, and unique designs:
Targeted Luxury Consumer Segmentation: We identified and focused on high-end consumers interested in designer accessories and quality craftsmanship.
Immersive Product Storytelling: We created rich, visual content that highlighted the materials, craftsmanship, and versatility of Eric Javits products.
Influencer and Celebrity Partnerships: We collaborated with fashion influencers and celebrities to showcase Eric Javits accessories in aspirational settings.
Virtual Try-On Experience: We implemented an AR feature allowing customers to virtually "try on" hats and accessories.
The Journey
Months 1-4: Establishing Digital Presence
Focused on creating a luxurious online shopping experience
Developed and tested various ad creatives and messaging
Implemented the virtual try-on feature
Baseline metrics:
ROAS: 3.2X
Conversion Rate: 1.31%
Cost Per Acquisition (CPA): $85
Months 5-8: Scaling and Refinement
Optimized ad campaigns based on initial data
Expanded influencer partnerships and celebrity collaborations
Implemented retargeting strategies focusing on high-intent customers
Key metrics after 8 months:
ROAS: 4.1X
Conversion Rate: 1.6%
CPA: $62
Months 9-12: Maximizing Luxury Appeal
Focused on storytelling around craftsmanship and materials
Introduced limited edition collections with targeted marketing
Optimized for mobile users and enhanced the virtual try-on experience
Final metrics:
ROAS: 5X
Conversion Rate: 1.8% (37% increase)
CPA: $40 (53% reduction)
Results
5× ROAS & 53 % Lower CPA
The Results
After 12 months, Eric Javits achieved significant growth in the digital space:
ROAS: 5X, generating $1,500,000 in revenue from $300,000 ad spend
7,500 conversions with an average order value of $200
Conversion rate increased by 37%, reaching 1.8%
Cost per acquisition dropped by 53%, from $85 to $40
Client Testimonial
"This partnership has transformed our approach to digital sales. We've not only expanded our customer base but also successfully translated the luxury experience of our products to the online world. The team's strategic approach allowed us to reach new customers while maintaining the exclusivity and quality associated with the Eric Javits brand," said Eric Javits, Founder and Designer.
Key Takeaways
Luxury translates online: Rich, visual storytelling can effectively convey product quality and craftsmanship in the digital space.
Virtual experiences matter: The AR try-on feature significantly improved customer confidence in online purchases.
Influencer partnerships amplify reach: Collaborations with fashion influencers and celebrities helped position the brand in aspirational contexts.
Limited editions drive conversions: Exclusive, limited-time collections created urgency and boosted sales.
Conclusion
Our 12-month collaboration with Eric Javits demonstrated that luxury accessories can thrive in the digital marketplace. By leveraging immersive storytelling, virtual try-on technology, and strategic partnerships, Eric Javits successfully expanded its digital presence while maintaining its reputation for quality and exclusivity. This case study showcases how a high-end accessories brand can achieve significant growth and efficiency in online sales through targeted digital marketing efforts, bridging the gap between traditional luxury retail and e-commerce.
More Works
©2024
FAQ
01
What does a MerchantMind AI project look like?
02
How is the pricing structure?
03
Are all projects fixed-scope?
04
What kind of ROI can I expect?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit and maintain?
08
Do I need to know how to code?
2025
Eric Javits
Renowned luxury accessories house celebrated for sophisticated headwear, handbags, and travel pieces—where timeless craftsmanship meets modern elegance.
Luxury Accessories
Craftsmanship Highlight
Overview
Translating Artisanal Luxury into Scalable Digital Performance
Translating Artisanal Luxury into Scalable Digital Performance
MerchantMind AI teamed up with Eric Javits to bring its high-end, craftsmanship-driven products online and into the hands of discerning buyers. Over a 12-month engagement, we applied AI-powered audience segmentation, immersive storytelling, influencer partnerships, and an AR virtual try-on feature—driving 5× ROAS, $1.5 million in revenue on $300 000 spend, 7 500 conversions at $200 AOV, a 37 % lift in conversion rate (to 1.8 %), and a 53 % reduction in CPA.
Challenge
Translating In-Store Luxury to Digital Channels
The Challenge
Eric Javits, a renowned name in luxury headwear and accessories, sought to expand its digital presence and increase online sales while maintaining its reputation for quality and craftsmanship. The brand faced several challenges in this endeavor:
A niche market for high-end, designer accessories
The need to translate the in-store luxury experience to an online platform
High customer acquisition costs in the luxury segment
Educating consumers about the value and quality of Eric Javits products
Competing with fast fashion and more affordable accessory options
"We needed a partner who could help us showcase the craftsmanship and quality of our products in the digital space, reaching discerning customers who appreciate luxury accessories," said Eric Javits, Founder and Designer.
Solution
Data-Driven Segmentation & Immersive Storytelling
Our Approach
We developed a comprehensive digital strategy that emphasized the brand's heritage, quality, and unique designs:
Targeted Luxury Consumer Segmentation: We identified and focused on high-end consumers interested in designer accessories and quality craftsmanship.
Immersive Product Storytelling: We created rich, visual content that highlighted the materials, craftsmanship, and versatility of Eric Javits products.
Influencer and Celebrity Partnerships: We collaborated with fashion influencers and celebrities to showcase Eric Javits accessories in aspirational settings.
Virtual Try-On Experience: We implemented an AR feature allowing customers to virtually "try on" hats and accessories.
The Journey
Months 1-4: Establishing Digital Presence
Focused on creating a luxurious online shopping experience
Developed and tested various ad creatives and messaging
Implemented the virtual try-on feature
Baseline metrics:
ROAS: 3.2X
Conversion Rate: 1.31%
Cost Per Acquisition (CPA): $85
Months 5-8: Scaling and Refinement
Optimized ad campaigns based on initial data
Expanded influencer partnerships and celebrity collaborations
Implemented retargeting strategies focusing on high-intent customers
Key metrics after 8 months:
ROAS: 4.1X
Conversion Rate: 1.6%
CPA: $62
Months 9-12: Maximizing Luxury Appeal
Focused on storytelling around craftsmanship and materials
Introduced limited edition collections with targeted marketing
Optimized for mobile users and enhanced the virtual try-on experience
Final metrics:
ROAS: 5X
Conversion Rate: 1.8% (37% increase)
CPA: $40 (53% reduction)
Results
5× ROAS & 53 % Lower CPA
The Results
After 12 months, Eric Javits achieved significant growth in the digital space:
ROAS: 5X, generating $1,500,000 in revenue from $300,000 ad spend
7,500 conversions with an average order value of $200
Conversion rate increased by 37%, reaching 1.8%
Cost per acquisition dropped by 53%, from $85 to $40
Client Testimonial
"This partnership has transformed our approach to digital sales. We've not only expanded our customer base but also successfully translated the luxury experience of our products to the online world. The team's strategic approach allowed us to reach new customers while maintaining the exclusivity and quality associated with the Eric Javits brand," said Eric Javits, Founder and Designer.
Key Takeaways
Luxury translates online: Rich, visual storytelling can effectively convey product quality and craftsmanship in the digital space.
Virtual experiences matter: The AR try-on feature significantly improved customer confidence in online purchases.
Influencer partnerships amplify reach: Collaborations with fashion influencers and celebrities helped position the brand in aspirational contexts.
Limited editions drive conversions: Exclusive, limited-time collections created urgency and boosted sales.
Conclusion
Our 12-month collaboration with Eric Javits demonstrated that luxury accessories can thrive in the digital marketplace. By leveraging immersive storytelling, virtual try-on technology, and strategic partnerships, Eric Javits successfully expanded its digital presence while maintaining its reputation for quality and exclusivity. This case study showcases how a high-end accessories brand can achieve significant growth and efficiency in online sales through targeted digital marketing efforts, bridging the gap between traditional luxury retail and e-commerce.
More Works
©2024
FAQ
What does a MerchantMind AI project look like?
How is the pricing structure?
Are all projects fixed-scope?
What kind of ROI can I expect?
How do we measure success?
What do I need to get started?
How easy is it to edit and maintain?
Do I need to know how to code?