2025
Peach & Lily
Innovative K-beauty skincare brand combining science-backed formulas with gentle multi-step rituals for radiant, healthy skin.
K-Beauty
Social Engagement
Overview
Uniting K-Beauty Heritage with Data-Driven Personalization
Uniting K-Beauty Heritage with Data-Driven Personalization
MerchantMind AI teamed up with Peach & Lily to break through a crowded skincare landscape by fusing deep audience insights, rich educational content, and seamless shopping experiences. Over 12 months, we harnessed AI-driven segmentation, content-heavy campaigns, influencer and expert partnerships, and a personalized on–site skincare quiz—fueling 51 000 conversions at a $75 AOV, generating $3.825 million in revenue from a $450 000 ad spend, lifting conversion rate to 3.5%, and cutting CPA by 58%.
Challenge
Cutting Through K-Beauty Market Clutter
The Challenge
Peach & Lily, a trailblazing K-beauty skincare brand, aimed to expand its market share in the highly competitive beauty industry. Despite having a loyal customer base, the company faced several hurdles:
A crowded skincare market with numerous established and emerging brands
High customer acquisition costs limiting scalability
The need to educate consumers about K-beauty philosophies and ingredients
Building trust with skeptical first-time buyers in the premium skincare segment
"We were looking for a partner who could help us cut through the noise in the beauty space and showcase the unique benefits of our K-beauty products to a broader audience," said Alicia Yoon, Founder and CEO of Peach & Lily.
Solution
Educational Content & AI-Orchestrated Journeys
Our Approach
We developed a comprehensive digital marketing strategy that leveraged Peach & Lily's unique position in the K-beauty market:
Targeted Audience Segmentation: We identified and focused on skincare enthusiasts interested in innovative, gentle, and effective products.
Educational Content Marketing: We created in-depth content about K-beauty routines, ingredients, and Peach & Lily's unique formulations.
Influencer and Expert Partnerships: We collaborated with skincare experts, dermatologists, and beauty influencers to build credibility and reach.
Personalized Shopping Experience: We implemented a skincare quiz on the website to provide personalized product recommendations.
The Journey
Months 1-6: Establishing the Foundation
Focused on audience research and content creation
Tested various ad creatives and messaging across platforms
Implemented the skincare quiz and analyzed user data
Baseline metrics:
ROAS: 5.2X
Conversion Rate: 2.46%
Cost Per Acquisition (CPA): $21
Months 7-12: Scaling and Optimization
Optimized ad campaigns based on initial data
Expanded influencer partnerships and expert collaborations
Implemented advanced retargeting strategies
Key metrics after 12 months:
ROAS: 7.1X
Conversion Rate: 3.1%
CPA: $13.24
Months 13-18: Maximizing Efficiency and Reach
Focused on high-performing channels and audiences
Introduced a loyalty program with exclusive K-beauty education
Optimized for mobile users and implemented AR try-on features
Final metrics:
ROAS: 8.5X
Conversion Rate: 3.5% (42% increase)
CPA: $8.82 (58% reduction)
Results
8.5× ROAS & 58% Lower CPA
The Results
After 18 months, Peach & Lily achieved remarkable growth:
ROAS: 8.5X, generating $3,825,000 in revenue from $450,000 ad spend
51,000 conversions with an average order value of $75
Conversion rate increased by 42%, reaching 3.5%
Cost per acquisition dropped by 58%, from $21 to $8.82
Client Testimonial
"This partnership has been instrumental in Peach & Lily's growth story. We've not only expanded our customer base but also educated a wider audience about the benefits of K-beauty. The team's data-driven approach allowed us to scale efficiently while maintaining the integrity of our brand and products," said Alicia Yoon, Founder and CEO of Peach & Lily.
Key Takeaways
Education drives conversion: In-depth content about K-beauty philosophies and ingredients helped convert curious browsers into loyal customers.
Personalization is key: The skincare quiz significantly improved user engagement and product recommendations.
Expert validation builds trust: Partnerships with dermatologists and skincare experts boosted credibility in a skeptical market.
Continuous optimization pays off: Regular refinement of targeting and creative strategies led to substantial improvements in ROAS and CPA.
Conclusion
Our 18-month collaboration with Peach & Lily demonstrated the immense potential of K-beauty in the mainstream skincare market. By leveraging data-driven strategies, educational content, and personalized experiences, Peach & Lily successfully expanded its market presence and brought the benefits of K-beauty to a wider audience. This case study showcases how a niche beauty brand can achieve significant growth and efficiency in a highly competitive industry through strategic digital marketing efforts.
More Works
©2024
FAQ
01
What does a MerchantMind AI project look like?
02
How is the pricing structure?
03
Are all projects fixed-scope?
04
What kind of ROI can I expect?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit and maintain?
08
Do I need to know how to code?
2025
Peach & Lily
Innovative K-beauty skincare brand combining science-backed formulas with gentle multi-step rituals for radiant, healthy skin.
K-Beauty
Social Engagement
Overview
Uniting K-Beauty Heritage with Data-Driven Personalization
Uniting K-Beauty Heritage with Data-Driven Personalization
MerchantMind AI teamed up with Peach & Lily to break through a crowded skincare landscape by fusing deep audience insights, rich educational content, and seamless shopping experiences. Over 12 months, we harnessed AI-driven segmentation, content-heavy campaigns, influencer and expert partnerships, and a personalized on–site skincare quiz—fueling 51 000 conversions at a $75 AOV, generating $3.825 million in revenue from a $450 000 ad spend, lifting conversion rate to 3.5%, and cutting CPA by 58%.
Challenge
Cutting Through K-Beauty Market Clutter
The Challenge
Peach & Lily, a trailblazing K-beauty skincare brand, aimed to expand its market share in the highly competitive beauty industry. Despite having a loyal customer base, the company faced several hurdles:
A crowded skincare market with numerous established and emerging brands
High customer acquisition costs limiting scalability
The need to educate consumers about K-beauty philosophies and ingredients
Building trust with skeptical first-time buyers in the premium skincare segment
"We were looking for a partner who could help us cut through the noise in the beauty space and showcase the unique benefits of our K-beauty products to a broader audience," said Alicia Yoon, Founder and CEO of Peach & Lily.
Solution
Educational Content & AI-Orchestrated Journeys
Our Approach
We developed a comprehensive digital marketing strategy that leveraged Peach & Lily's unique position in the K-beauty market:
Targeted Audience Segmentation: We identified and focused on skincare enthusiasts interested in innovative, gentle, and effective products.
Educational Content Marketing: We created in-depth content about K-beauty routines, ingredients, and Peach & Lily's unique formulations.
Influencer and Expert Partnerships: We collaborated with skincare experts, dermatologists, and beauty influencers to build credibility and reach.
Personalized Shopping Experience: We implemented a skincare quiz on the website to provide personalized product recommendations.
The Journey
Months 1-6: Establishing the Foundation
Focused on audience research and content creation
Tested various ad creatives and messaging across platforms
Implemented the skincare quiz and analyzed user data
Baseline metrics:
ROAS: 5.2X
Conversion Rate: 2.46%
Cost Per Acquisition (CPA): $21
Months 7-12: Scaling and Optimization
Optimized ad campaigns based on initial data
Expanded influencer partnerships and expert collaborations
Implemented advanced retargeting strategies
Key metrics after 12 months:
ROAS: 7.1X
Conversion Rate: 3.1%
CPA: $13.24
Months 13-18: Maximizing Efficiency and Reach
Focused on high-performing channels and audiences
Introduced a loyalty program with exclusive K-beauty education
Optimized for mobile users and implemented AR try-on features
Final metrics:
ROAS: 8.5X
Conversion Rate: 3.5% (42% increase)
CPA: $8.82 (58% reduction)
Results
8.5× ROAS & 58% Lower CPA
The Results
After 18 months, Peach & Lily achieved remarkable growth:
ROAS: 8.5X, generating $3,825,000 in revenue from $450,000 ad spend
51,000 conversions with an average order value of $75
Conversion rate increased by 42%, reaching 3.5%
Cost per acquisition dropped by 58%, from $21 to $8.82
Client Testimonial
"This partnership has been instrumental in Peach & Lily's growth story. We've not only expanded our customer base but also educated a wider audience about the benefits of K-beauty. The team's data-driven approach allowed us to scale efficiently while maintaining the integrity of our brand and products," said Alicia Yoon, Founder and CEO of Peach & Lily.
Key Takeaways
Education drives conversion: In-depth content about K-beauty philosophies and ingredients helped convert curious browsers into loyal customers.
Personalization is key: The skincare quiz significantly improved user engagement and product recommendations.
Expert validation builds trust: Partnerships with dermatologists and skincare experts boosted credibility in a skeptical market.
Continuous optimization pays off: Regular refinement of targeting and creative strategies led to substantial improvements in ROAS and CPA.
Conclusion
Our 18-month collaboration with Peach & Lily demonstrated the immense potential of K-beauty in the mainstream skincare market. By leveraging data-driven strategies, educational content, and personalized experiences, Peach & Lily successfully expanded its market presence and brought the benefits of K-beauty to a wider audience. This case study showcases how a niche beauty brand can achieve significant growth and efficiency in a highly competitive industry through strategic digital marketing efforts.
More Works
©2024
FAQ
01
What does a MerchantMind AI project look like?
02
How is the pricing structure?
03
Are all projects fixed-scope?
04
What kind of ROI can I expect?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit and maintain?
08
Do I need to know how to code?
2025
Peach & Lily
Innovative K-beauty skincare brand combining science-backed formulas with gentle multi-step rituals for radiant, healthy skin.
K-Beauty
Social Engagement
Overview
Uniting K-Beauty Heritage with Data-Driven Personalization
Uniting K-Beauty Heritage with Data-Driven Personalization
MerchantMind AI teamed up with Peach & Lily to break through a crowded skincare landscape by fusing deep audience insights, rich educational content, and seamless shopping experiences. Over 12 months, we harnessed AI-driven segmentation, content-heavy campaigns, influencer and expert partnerships, and a personalized on–site skincare quiz—fueling 51 000 conversions at a $75 AOV, generating $3.825 million in revenue from a $450 000 ad spend, lifting conversion rate to 3.5%, and cutting CPA by 58%.
Challenge
Cutting Through K-Beauty Market Clutter
The Challenge
Peach & Lily, a trailblazing K-beauty skincare brand, aimed to expand its market share in the highly competitive beauty industry. Despite having a loyal customer base, the company faced several hurdles:
A crowded skincare market with numerous established and emerging brands
High customer acquisition costs limiting scalability
The need to educate consumers about K-beauty philosophies and ingredients
Building trust with skeptical first-time buyers in the premium skincare segment
"We were looking for a partner who could help us cut through the noise in the beauty space and showcase the unique benefits of our K-beauty products to a broader audience," said Alicia Yoon, Founder and CEO of Peach & Lily.
Solution
Educational Content & AI-Orchestrated Journeys
Our Approach
We developed a comprehensive digital marketing strategy that leveraged Peach & Lily's unique position in the K-beauty market:
Targeted Audience Segmentation: We identified and focused on skincare enthusiasts interested in innovative, gentle, and effective products.
Educational Content Marketing: We created in-depth content about K-beauty routines, ingredients, and Peach & Lily's unique formulations.
Influencer and Expert Partnerships: We collaborated with skincare experts, dermatologists, and beauty influencers to build credibility and reach.
Personalized Shopping Experience: We implemented a skincare quiz on the website to provide personalized product recommendations.
The Journey
Months 1-6: Establishing the Foundation
Focused on audience research and content creation
Tested various ad creatives and messaging across platforms
Implemented the skincare quiz and analyzed user data
Baseline metrics:
ROAS: 5.2X
Conversion Rate: 2.46%
Cost Per Acquisition (CPA): $21
Months 7-12: Scaling and Optimization
Optimized ad campaigns based on initial data
Expanded influencer partnerships and expert collaborations
Implemented advanced retargeting strategies
Key metrics after 12 months:
ROAS: 7.1X
Conversion Rate: 3.1%
CPA: $13.24
Months 13-18: Maximizing Efficiency and Reach
Focused on high-performing channels and audiences
Introduced a loyalty program with exclusive K-beauty education
Optimized for mobile users and implemented AR try-on features
Final metrics:
ROAS: 8.5X
Conversion Rate: 3.5% (42% increase)
CPA: $8.82 (58% reduction)
Results
8.5× ROAS & 58% Lower CPA
The Results
After 18 months, Peach & Lily achieved remarkable growth:
ROAS: 8.5X, generating $3,825,000 in revenue from $450,000 ad spend
51,000 conversions with an average order value of $75
Conversion rate increased by 42%, reaching 3.5%
Cost per acquisition dropped by 58%, from $21 to $8.82
Client Testimonial
"This partnership has been instrumental in Peach & Lily's growth story. We've not only expanded our customer base but also educated a wider audience about the benefits of K-beauty. The team's data-driven approach allowed us to scale efficiently while maintaining the integrity of our brand and products," said Alicia Yoon, Founder and CEO of Peach & Lily.
Key Takeaways
Education drives conversion: In-depth content about K-beauty philosophies and ingredients helped convert curious browsers into loyal customers.
Personalization is key: The skincare quiz significantly improved user engagement and product recommendations.
Expert validation builds trust: Partnerships with dermatologists and skincare experts boosted credibility in a skeptical market.
Continuous optimization pays off: Regular refinement of targeting and creative strategies led to substantial improvements in ROAS and CPA.
Conclusion
Our 18-month collaboration with Peach & Lily demonstrated the immense potential of K-beauty in the mainstream skincare market. By leveraging data-driven strategies, educational content, and personalized experiences, Peach & Lily successfully expanded its market presence and brought the benefits of K-beauty to a wider audience. This case study showcases how a niche beauty brand can achieve significant growth and efficiency in a highly competitive industry through strategic digital marketing efforts.
More Works
©2024
FAQ
What does a MerchantMind AI project look like?
How is the pricing structure?
Are all projects fixed-scope?
What kind of ROI can I expect?
How do we measure success?
What do I need to get started?
How easy is it to edit and maintain?
Do I need to know how to code?